What You Need To Know About The Google Penguin Update
The update that was made to Penguin, allowed it to in run real time. It was also made available to different countries and languages at the same time. This allowed websites to experience the same things regardless of their location. Everyone will have the same rules.
Because Penguin is already real time, this means that page rankings could differ every time there are updates on the page and other linked pages. This means that both positive and negative consequences of your actions will be more obvious.
You will be able to get through a penalty faster since the system is done in real time. In case you site gets a penalty, your webmaster will then get rid of the harmful links, and because of this update, you can see positive results right away. This also usually happens after your website pages will get checked.
Penguin is now already an integral core of the process, unlike before. It is now important to monitor your backlink profile continuously.
The system is now concentrating more on certain pages that have the toxic links, instead of the whole website itself. These are like micro penalties and are more difficult to monitor. Doing regular audits on vital subdomains and specific pages is an essential thing to do.
You wouldn’t be informed that your site has already been penalized, and so you can only use indirect signs such as a dip in organic traffic and declined positions of keywords.
The updated algorithm can be a good and bad thing since you are able to pinpoint the results of your actions at a faster speed. There is a faster recovery process, but also the penalization process. In order to prevent unexpected drops in rankings, you can do a lot of things.
Make sure you monitor regularly your search engine results page positions. You can put regular email alerts in order to keep updated on the position changes. It is important that you not only track keywords for your homepage ranking, but also other keywords for other important parts. You can try comparing keyword rankings and also looking at which keywords have dropped their position.
A clean and healthy backlink profile is essential to have. It is good to do a regular checkup of new and lost backlinks, their quality and value, and also taking care of the suspicious ones.
Do a deep backlink audit for your whole website. It is important to also do these backlink audits for the vital subdomains and parts of your website. You can also do a separate audit for the various language versions of your website. The Penguin update is beneficial since it allows you to perform experiments but still maintain a reduced cost of error.
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