Adobe Summit 2017: Redefine Customer Experience Through Adobe Applications
The Adobe Summit 2017 marks the new innovations as highlighted in the conference with twelve thousand attendees unveiling Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud, and Adobe Advertising Cloud. Adobe also introduced Adobe Sensei’s intelligence features, web developing tools and new partnerships. A combination of solutions to transform customer web experienced were also announced by Adobe as they partner with Microsoft. The Adobe Summit 2017 featured famous celebrities Saturday Night Live, Kate McKinnon and Super Bowl MVP, Peyton Manning who shared their experiences how the digital technologies helped them moved on the peak of their career, and also showcased Adobe’s latest innovations.
The proliferation of digital technologies have disrupted every industry in the world, and what differentiates one company from another is providing a great customer experience. More than anything, providing a great customer experience builds a long-term relationship and this can be achieved through amazing web designs and in-depth intelligence when it comes to web products and services. For this reason, Adobe responded to the challenge and created Adobe Experience Cloud, a new superior avenue of various cloud services that aim to enable businesses or enterprises to provide excellent customer experiences. Adobe also launched their new application, the Adobe Spark which is helpful in making social media posters, videos and web pages with the use of a computer or an iOS mobile device. Adobe Spark rebrands and upgrades its trio app that Adobe have already operated and are now termed as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). One of the coolest features of Adobe Spark is its save the date images’ collection. The goal of the new Spark is to enable anyone especially small businesses, marketers, bloggers, and students to create and share visual stories without having to be an expert in web design. It is easier, simpler and faster with social media integration on the go.
Adobe also highlighted their Cloud Platform’s new developments including partner integrations, new tools and new Sensei capabilities for businesses. Adobe Sensei is considered the intelligence core of the Adobe Cloud Platform offering customers AI framework, unified machine learning and intelligent services. The new capabilities of Adobe Sensei include Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis. For a consistently great customer experience, Adobe, and Microsoft are now working together to develop the first open industry standards, defining a language for marketing, services data and sales. For other related topics on Adobe products and services, feel free to visit our website.
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