It’s easy to see why so many businesses have come to embrace social media in recent years. Popular mainstays like Facebook, Twitter and Instagram provide businesses with a direct line to prospective customers and allow them to promote products and services free of charge. Additionally, depending on the nature of your business, social media can help grow your customer base exponentially. When looking for effective ways to attract new patrons on social media, you can’t go wrong with a contest. A social media contest is a fun way to energize your existing base while grabbing the attention of new customers. To ensure that your first contest goes off without a hitch, take care to put the following tips to good use.

Simple Rules

When it comes to social media contests, it generally pays to keep things simple. After all, if the barrier of entry is too daunting, most potential entrants are likely to take a rain check. Therefore, many social media contests involve captioning photos. Since anyone who owns a smart phone has the means to take and caption photos, such contests are easy to participate in. For more insightful tips on online marketing, get in touch with the seasoned pros at

Enticing Prizes

No matter how easy your contest is to enter, most people need some incentive to participate. While you don’t need to go overboard with extravagant prizes, the prizes you’re offering should be enticing enough to generate a broad range of interest. In other words, you should avoid being overly frugal or breaking the bank, aiming instead for the sweet spot in between.

Direct Participation

One of the best things about social media is that it enables businesses to speak directly to existing customers and prospective patrons. This, in turn, makes customers feel personally invested in the success of their favorite businesses. Make a point of interacting with entrants throughout the course of each contest. This entails complimenting them on their efforts, wishing them good luck and thanking them for their participation.

Social media now factors prominently into many business’s promotional efforts. In addition to being free and easy to use, social media outlets can generate substantial returns – a promotional trifecta. Although there are many ways to grow your business through social media, contests can prove particularly effective. Anyone interested in learning the tenets of a successful social media contest would be wise to heed the pointers discussed above.