Hi, I finished setting up my website and need to ask you a very important question. What are the most important pages a business website should have?
I get a lot of clients asking this question. It should be understood that there are some differences between the content on a business website and personal website. The first thing to do even before coming up with the best web pages is to create a realistic website plan. The number of pages required and the best structure to use are the top concerns about websites. Based on my personal website building experiences for a variety of clientele over the last decade, here are the most important pages a business website should have:
This page provides information about what you do and the products or services you’re selling. It offers a general overview of what visitors can expect to get on your website. However, if it is a personal website, this page will inform visitors about you, the site, and your intentions.
This page lists all the products or services that are available on your site. A little bit of information about each product should be available there. Make sure that the information you provide is complete and comprehensive. Many people love knowing a lot of details and weighing their options before choosing which product to buy.
Regardless of whether your site is a business or personal website, you must ensure that you provide your contact details. You want to make sure your customers have an easy way to contact you. It’s important to include a “Contact Us” page or button. Give information such as your business name, mailing and physical addresses, email, website address, and fax and phone numbers.
This is another important page that tells your visitors or customers about you and the reason why they should consider you. This page also lists business hours if you have a physical store. For many businesses, their “About Us” section states their mission and vision statements, details about their staff, logos, history, and directions to the store. This page can also be used in personal websites since your visitors may actually want to know more about you and your history.
Make sure that the price of the products available is included. This should be the case even on services you offer where the price varies and you cannot be very specific; put a price range when there is a variation in pricing. Make sure you quote the lowest and the highest figure. By doing so, you not only tell your audience about your prices, but you also protect yourself from misunderstandings.
Sometimes there are people who don’t know what they want from a website so they do a search. Or there may be people looking for only one specific product and they don’t want to waste time going through all the items. Having this feature will make a huge difference in the long run because people looking for only one specific thing will leave immediately if they can’t search through your products. This feature is also good for personal sites. You want to make sure your readers can find what they’re looking for so that they don’t get frustrated with your site and leave.
There are many businesses that set up a blog that allows them to interact with their customers. They understand that this kind of interaction may not be possible on the site itself. With a blog, people can share a lot of important information. Blogs are updated regularly, making them a great source of information for your targeted audience. Today, having a blog is just as important as having any other page on your website.
When it comes to having certain web pages, make sure that you’re flexible and think critically about what you need. Web sites can be customized for any type of business. Don’t be afraid to get creative. For example, you may run a bakery so in addition to these pages you might add a page that has a gallery of previous cakes you’ve made. Whatever your needs are, be assured that you’ll be able to customize your website to suit all of them.