Business owners tend to overestimate how much traffic they can drive to their websites with social media and the tend to underestimate the importance of the graphics used to drive that traffic. Social media marketing is not just a college sophomore’s hobby: it’s a real life job that takes real life skills. Knowing how to create great graphics and understanding how the internet works with those social media posts takes a constant upgrading of information and skills. If you decide to go it alone into the social media marketing world, here are a few helpful websites that can make it easier to create graphics for your marketing efforts. These tools are best used by professionals and you can get the most out of them if you hire a professional to use them for you, such as bingdigital.com, but if you want to get your feet wet first, check these out. When you are ready to hire a social media sidekick, don’t be surprised to see them using some of these great, free tools; professionals can really make these products, and yours, shine!

Canva

This is probably the rising star of the bunch. Canva offers mostly free graphics and ready-to-use templates that you can customize to suite your social media needs. The best part about Canva is the built in templates for social media platforms like Twitter, Facebook, and Instagram. If you’ve ever wondered how people make those big long infographic-type posts on Pinterest, check out Canva. They have templates for that too.

Pexel

Canva will charge a small fee for certain images. Fun tip: some of those images are free on Pexel. This is a stock photo website that allows users to download free stock photos. It’s one of the better ones I’ve seen. Many offer some free photos, but Pexel offers great free photos. So check that out if you are using Canva because you can get some of those photos for free. You’ll need to use a product like Canva to make the graphics for your social media campaign, but the free pics are helpful.

Pinwords

If you want to use Pinterest to drive traffic to your website, you’ll want to check out Pinwords. This fun little tool allows users to add text to their photos. This is a good option if you want quick and easy uploads for Pinterest. It’s easy to use and offers basic options, so it’s not overwhelming. At the same time though, there aren’t a lot of options for making your images stand out, so this is a good starter option.

Pixlr

These guys tote themselves as “the most popular online photo editor in the world.” This platform offers easy to use web apps so you can edit photos on the go and post them to social media in an instant. There are also free fonts and graphics that can be applied to the photos, but this is a good platform if you are using your own photos of your brand or product. The options are great and easy to use.