Promoting Your Business with Social Media Contests

It’s easy to see why so many businesses have come to embrace social media in recent years. Popular mainstays like Facebook, Twitter and Instagram provide businesses with a direct line to prospective customers and allow them to promote products and services free of charge. Additionally, depending on the nature of your business, social media can help grow your customer base exponentially. When looking for effective ways to attract new patrons on social media, you can’t go wrong with a contest. A social media contest is a fun way to energize your existing base while grabbing the attention of new customers. To ensure that your first contest goes off without a hitch, take care to put the following tips to good use.

Simple Rules

When it comes to social media contests, it generally pays to keep things simple. After all, if the barrier of entry is too daunting, most potential entrants are likely to take a rain check. Therefore, many social media contests involve captioning photos. Since anyone who owns a smart phone has the means to take and caption photos, such contests are easy to participate in. For more insightful tips on online marketing, get in touch with the seasoned pros at

Enticing Prizes

No matter how easy your contest is to enter, most people need some incentive to participate. While you don’t need to go overboard with extravagant prizes, the prizes you’re offering should be enticing enough to generate a broad range of interest. In other words, you should avoid being overly frugal or breaking the bank, aiming instead for the sweet spot in between.

Direct Participation

One of the best things about social media is that it enables businesses to speak directly to existing customers and prospective patrons. This, in turn, makes customers feel personally invested in the success of their favorite businesses. Make a point of interacting with entrants throughout the course of each contest. This entails complimenting them on their efforts, wishing them good luck and thanking them for their participation.

Social media now factors prominently into many business’s promotional efforts. In addition to being free and easy to use, social media outlets can generate substantial returns – a promotional trifecta. Although there are many ways to grow your business through social media, contests can prove particularly effective. Anyone interested in learning the tenets of a successful social media contest would be wise to heed the pointers discussed above.… Read the rest

DIY Social Media Graphics

Business owners tend to overestimate how much traffic they can drive to their websites with social media and the tend to underestimate the importance of the graphics used to drive that traffic. Social media marketing is not just a college sophomore’s hobby: it’s a real life job that takes real life skills. Knowing how to create great graphics and understanding how the internet works with those social media posts takes a constant upgrading of information and skills. If you decide to go it alone into the social media marketing world, here are a few helpful websites that can make it easier to create graphics for your marketing efforts. These tools are best used by professionals and you can get the most out of them if you hire a professional to use them for you, such as, but if you want to get your feet wet first, check these out. When you are ready to hire a social media sidekick, don’t be surprised to see them using some of these great, free tools; professionals can really make these products, and yours, shine!


This is probably the rising star of the bunch. Canva offers mostly free graphics and ready-to-use templates that you can customize to suite your social media needs. The best part about Canva is the built in templates for social media platforms like Twitter, Facebook, and Instagram. If you’ve ever wondered how people make those big long infographic-type posts on Pinterest, check out Canva. They have templates for that too.


Canva will charge a small fee for certain images. Fun tip: some of those images are free on Pexel. This is a stock photo website that allows users to download free stock photos. It’s one of the better ones I’ve seen. Many offer some free photos, but Pexel offers great free photos. So check that out if you are using Canva because you can get some of those photos for free. You’ll need to use a product like Canva to make the graphics for your social media campaign, but the free pics are helpful.


If you want to use Pinterest to drive traffic to your website, you’ll want to check out Pinwords. This fun little tool allows users to add text to their photos. This is a good option if you want quick and easy uploads for Pinterest. It’s easy to use and offers basic options, so it’s not overwhelming. At the same time though, there aren’t a lot of options for making your images stand out, so this is a good starter option.


These guys tote themselves as “the most popular online photo editor in the world.” This platform offers easy to use web apps so you can edit photos on the go and post them to social media in an instant. There are also free fonts and graphics that can be applied to the photos, but this is a good platform if you are using your own photos of your brand or Read the rest