Advertising has always been the bread and butter of business, and the internet has amplified that. You’ve invested time, money and hard work into getting your product or service as close to perfection as possible, and now you need customers to find you. That is exactly what a Google AdWords marketing agency does for you.
What is an AdWords marketing agency?
AdWords marketing agencies are those advertising agencies who specialise in using Google’s advertising service: AdWords. Also known as Google advertising agencies, these companies conduct extensive research into the most popular and relevant keywords for your industry and business to build advertising campaigns specifically to ensure that your business is found via Google searches.
How does it work?
Google advertising agencies use the keyword research mentioned above together with in-depth analyses and reports to ascertain exactly how your particular market is moving, and where your best business is coming from. By using this to see where you are doing well and where not Google advertising agencies are able to customise advertising strategies for you in order to personalise your ads in a way that makes them most relevant to your clientele. This ensures that your business is found online, as well as ensuring that you hook potential clients by providing the exact information they are looking for as efficiently as possible.
Why should you use Google Premier Partners?
One way to guarantee that you are getting the best possible service is to make sure that the Google advertising agency you approach is a Google Partner. In order to attain the Google partner badge a company is required, by Google, to:
- Have proven skill in utilising AdWords
- Meet Google ad spend requirements
- Have proven company and client revenue growth
- Have sustained and grown their client base
This in and of itself ensures you that this AdWords marketing agency knows how to use this service to grow your business and revenue, and it offers you proof of an effective track record. Another requirement for becoming a Google Partner is that at least one individual must be certified in AdWords.
Premier Partners go even further than this. The requirements for proven AdWords proficiency, spend and success mentioned above are even higher at this level. Also, the Premier Partner badge requires the company to have at least two certified affiliated individuals, further guaranteeing the quality of the service you will receive.