Digital Marketing: Influences of Social Media and Influencer Marketing in Gaining New Customers

In the past, word of mouth, postcards, flyers, posters, billboards, television and radio influences played a major influence in traditional marketing. With the advancement in technology, digital marketing came in existence, which is a modern way to advertise products and services. Digital marketing involves the use of digital technologies such as LCD displays, LED monitors, laptop, smartphones, tablets, and desktop to advertise different products and services via the internet. Digital marketing is considered the most effective and most influential method of marketing used today with web design, social marketing, search engine optimization or SEO, influencer marketing, content management system, and video marketing under its umbrella. It is about time to talk about the major influences of social media marketing and influencer marketing in terms of gaining more leads or new customers in availing a product or a service.

Modern people have at least one social media account, and of course, they are also engaged actively in online business transactions such as selling and buying. Social media is always associated with brand building and not sales, but the truth is that social media can be used in generating leads for your business. Lead generation is a way of bringing people closer to your sales bucket but it is not the same thing as selling, rather it is knowing more about the needs and wants of your customers to you can eventually turn them into paying customers. In the past, generating leads involved sending out surveys via snail mail or filling out a form at the back of a magazine, but today internet plays a major role in lead generation via email opt-ins, video marketing, and ad campaigns. Currently, lead generation is made faster, easier and more convenient for customers, most especially with the influence of social media. With social media, people are capable of readily sharing campaign ads and images of products and services they are really satisfied with, that’s why it is the perfect place to look for your target audience and convert then into new sales leads. Social media works hand-in-hand with influencer marketing, wherein influential people are directly or indirectly endorse a product or service through social media.

Social marketing and influencer marketing can be used effectively by starting a challenge or contest, creating a customized tab, treating your page like a website, tracking brand mentions, creating events, offering a free sample, usage of video, not ignoring comments, and creating unique taglines or titles. If you want to know more about social media marketing, influencer marketing and other forms of digital marketing, feel free to view our related articles, blogs, and stories on our website.